The first market that OppTV will introduce is a price-transparent [1] online market for buying and selling ad spaces on single-creator media (e.g., blogs maintained by subject-matter experts). OppTV will also introduce a barter currency [2] for use at the market. This novel combination will provide people with improved ways to monetize expertise, because:
“As Argentina’s economy falters, millions turn to a booming bartering system to make do. Customers can trade for goods or buy them with paper that looks like Monopoly money, called creditos.”
St. Petersburg Times
March 18, 2002
- an expert who acquires ad space at OppTV’s market to advertise his media will receive (more) offers of good jobs (assuming he wants offers)
- an expert whose media earns a high and/or fast-rising ad rate in OppTV’s currency will attract ad-space buyers who pay with cash
